A centenary edition aston martin is identified inside by its exclusive and luxurious treatment. For laura schwab, president of the americas, aston martin lagonda, the process starts well before the women enter a dealership. Behind aston martin president laura schwabs rise to the top of the. Aston martins first female president, laura schwab.
The aston martin yearbook is an exquisitely designed showcase looking back on the year in the life of aston martin celebrating the brand and its achievements including new concepts and product releases, news from aston martin racing, updates from dealers and partners as well as owner features. Aston martin plans to broaden its range of cars to attract more female buyers as well as younger drivers in order to improve their profitability. Aston martin targets new and female buyers business in. The companys ceo, andrew palmer, plans to expand the aston martin brand to include luxury goods like luggage, clothes, and watches, and hes reportedly counting on. Aston martin dbx is on sale now, with first deliveries scheduled to begin q2 2020. In addition, each customer will also receive a unique build book signed by both aston martins ceo and chief creative officer marek reichman and an invitation to a regionally hosted waldorf. Aston martin is on the verge of a resurgence, instituting among a great many other things new top leadership, and that includes a new chief financial officer. One of the worlds most influential men in the car industry, former executive vice president of nissan dr. Andy palmer president and chief executive officer, aston martin lagonda. Laura schwab, 44, is president of aston martin the americas. Next james bond movie could have a female 007 bizwomen. Next in our women who win series is laura schwab, president of the americas for aston martin. Aston martin names first female chair as it prepares for.
Luxury british sports car maker aston martin has its first female president in the firms. The aston martin ceo takes a personal approach both with his customers and with his staff, as he reveals in our exclusive interview. Aston martin has officially unveiled its allimportant suv, dubbed the dbx a model designed to open a vital, perhaps lifesaving, new tranche of its global business. The db7 was at the time the most produced aston martin ever, and led the way to the models in production now. Find your local dealer, explore our rich heritage, and discover a model range including vantage, db11, dbs superleggera, and rapide amr. Aston martin has gone bankrupt seven times in its 106 year history, according to reuters, and its share prices have plunged by around 75 percent in the last year on falling demand for the vantage. Aston martin ceo dr andy palmer attended the event to deliver the keynote speech, along with air vicemarshal sue gray, the most senior female engineer in. New aston martin boss says focus on suv launch, restarting. Schwab, head of aston martin the americas, is the companys first female president in. According to aston martin, the cars look is inspired by both its heritage mainly the 1959 le mans winning dbr1 and the cc100 speedster concept from 20, among othersas well as the. Aston martin launches fourth car of transformational second century plan first suv for 106yearold luxury british marque delivers broadest design brief of any aston martin in history broad range of capability from sportscar dynamics to offroad versatility 20 november 2019, beijing, china. Aston martin unveils the dbx, its first suv automotive. Aston martin has its first female president in the british luxury car makers 105year history. Latest career news on prominent female executives across industry.
It was founded in 19 by lionel martin and robert bamford. This book reminds me of philip porters great book on the jaguar xk8, as it is a highly detailed examination of a single model. Aston martin dbx suv unveiled in full autocar india. The yearbook is a piece of classic aston martin literature produced to a high specification. Ready to go anywhere, its powered by the spirit of adventure. Louisville native laura schwab is the president of aston martin the americas, the iconic luxury performance car company. Forget tesla, well lead with ultraluxury electric vehicles published wed, oct 5 2016 1. San clemente resident the first female president for luxury british automaker. Aston martin the iconic luxury british sports car manufacturer. Seeing a dbx development prototype in action is a momentous chapter in the story of our first suv, for it is the moment it really comes alive.
Female owners strengthen aston martins ownership opportunities. Brimming with the latest technology to keep you safe, dbx is. Stunning new aston martin dbx suv revealed motoring research. Aston martin iconic luxury british sports cars usa. The best new supercars, roadsters and three cool concepts. The luxury channel aston martin putting women in the. Aston martin dbx aston martins first luxury suv aston.
Aston martin sales have fallen to about 4,000 from 7,300 in under a decade and as a result, the company has been trying to diversify. In addition, each customer will also receive a unique build book signed by both aston martins ceo and chief creative officer marek reichman and an invitation to a. The companys future rests on the success of this, its first ever suv. Aston martin names penny hughes as its first female. In talks with laura schwab, president of aston martin the americas. Aston martin unveils its first suv express informer. People moves aston martin appoints laura schwab ceo. Executive lifestyle balanced lifestyle the ceo magazine. Aston martin lagonda global holdings plc is a british independent manufacturer of luxury sports cars and grand tourers. What was hard in my career was looking for other female role models. Aston martin lagonda president and group chief executive officer, andy palmer said. Our first suv, dbx, is a new kind of aston martin, one founded on the principles of beauty, luxury and driving dynamics. Andy palmer, has just taken over the driving seat at aston martin as ceo, which is not only great news for this iconic car brand, but also for women.
Among its unique features are deep soft black leatherpreviously featured only in the one77 hypercarwith contrasting silver stitching, a special silver thread embroidery of the aston martin wings in the head restraints and solid sterling silver sill plaques individually. Marek reichman executive vice president and chief creative officer, aston martin lagonda. He has been called an engineerturnedmarketing guru with a raw instinct. Rebecca lindland, executive analyst at kelley blue book, said she. Reuters aston martins immediate priorities will be restarting manufacturing and launching production of its crucial first sport utility vehicle, the luxury carmakers new boss. In 2017, he was appointed chairman of the productivity and skills commission of the new west midlands combined authority wmca. Aston martins 1st female president has a message for young girls laura schwab is shattering misconceptions about the auto industry. Lawrence stroll executive chairman, aston martin lagonda. For the past few weeks, and many to come, aston martin ceo andy palmer has been stopping his day job at 6pm. Prince philips 1954 aston martin lagonda 3liter drophead. Aston martins first ever luxury suv launches in australia and its already sold out. I cant emphasise enough how incredibly exciting and significant dbx is for. Fantastic heritage, exceptional design, superb engineering and an adventurous spirit.
Andrew charles palmer cmg fimeche born 30 june 1963 is an english chartered engineer and businessman. It was a fabulous occasion, said aston martin ceo dr ulrich bez. Women are firmly in the mind of aston martins new 181mph dbx family suv which i suspect would be on the christmas wish lists of many female motorists, if they had very deep pockets. Steered from 1947 by david brown, it became associated with expensive grand touring cars in the 1950s and 1960s, and with the fictional character james bond following his use of a db5 model in the 1964 film goldfinger. Aston martin names its first female chairman, as it maps out the route to becoming the only stock marketlisted uk car maker.
Laura schwab, head of aston martin the americas, says her. In designing the dbx, aston martin relied partly on the input of a female advisory board made up of female aston martin owners. He then heads for the aston martin production line, just a minute or two from his. This is a really excellent book on one of the most important aston martin cars. If the vantage gt3 special edition and the stunning aston martin vulcan trackonly supercar showcased the modern face of aston martins racing pedigree, the radical dbx concept highlighted. Inspecting the first aston martin db11s with ceo andy. When prince philip decided in 1954 to commission a sports car in which he and the newlycrowned queen elizabeth might gadabout, he bought one hell of a car. Aston martin has appointed penny hughes, a former cocacola. For andy, its all about people ceo andy palmer has just returned from aston martins gaydon manufacturing facility, having personally signed off the latest db11 as ready to be shipped to its customer. Aston martin teams up with the raf to attract highflying. Built on brandnew architecture, dbx is designed to carry occupants in true aston martin style. The aston martin dbx suv could be the most important car the british sports car firm will ever launch. The work of aston martins awardwinning inhouse design team led by chief creative officer, marek reichman dbx manages to bring a level of sculpture and sleekness to a sector perhaps not.
The soul of aston martin cc100 is the epitome of everything that is great about aston martin. Schwab is president of aston martin the americas, responsible for overseeing the. Aston martin looks to attract women customers to luxury. Aston martin plans to broaden its range of cars to include new sportscars and a small suv, to attract younger and female buyers. The start of a bold new era for aston martin was dramatically unveiled in geneva, switzerland, where three sensational new models stole the annual international motor show in front of a global audience.
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